Friday, June 27, 2008

The Airtel ad

Was just watching the Airtel ad on television... I just love it... even if i am in the kitchen or elsewhere when the ad comes on, i come running to watch it!!! Its so beautifully made. Not too sure if guys also like it as much... the emotional appeal is too strong to resist!!!

One, Madhavan and Vidya Balan's chemistry is rocking! They are so great together... their timing is perfect... they are like any other couple.. they do not at all look kemake believe.. as i say, rather write all these things... the ad is on air... and i go on and on about madhavan and vidya balan.....

Second is the situation... i like 2 of the executions more - one is the goodnight one.. where either of them do not put down the phone ... the second one is the train one .. payment of mobile bill...

All couples can immediately connect with it.. irrespective of the marital status. They have really picked on a "normal day is the life of a couple" situation!!!!! I absolutely identify with the first one... we used to keep on saying goodnight but not put the phone down!!!! They just aired the train ad .. its just too good.

There so many such ads which one can never forget... extremely strong recall.. like the maggie song, complan growing boy / girl, cadbury's kuch khaas hai zindagi main (i used to love that ad.. i remember we used to wait for it to be aired).. even the ads in national interest.. mile sur mera tumhara was amazing.. once at a get together, we went crazy and started singing all jingles.. in my generation, i think most of the ppl remember all these ads very well!!!!!!!

4 comments:

the-mommie said...

i don't know man, i really can't stand the two of them together. Like you said, their chemistry works for you..... not for me though. infact I ahve a strong displike for those adds. Funny, how opinions can be soooo strong eh?

Scarlett said...

I agree with the mommie! I like Madhavan but I JUST CANT STAND vidya balan for some reason!! I like the hutch ads much more...not only the 'happy to help' ads but even the 'chhota recharge' ad. Having said that there were a few old airtel ads that I used to like.

Moonshine said...

Extremely strange... i would have thought everyone likes those ads!!!!! :-) Apparently not!!!

Scarlett said...

LOL

Assumptions are the mother of all fuck-ups! :)

Hope I'm allowed to use that word on your blog :))