This new campaign has been on air for last couple of weeks or maybe more but i have seen it only recently!!! A brilliant brilliant campaign!!!
I have seen 3 executions - one with Boman Irani who rings the bell to make a telephone call, a guy who asks for milk and kids who want their ball back... the entire concept is based on prevention of domestic violence... its a beautiful ad.. very impactful.. i hope its as effective.. i mean that the idea is quite effective but i hope that people do do that!!
Many many years ago, when we used to be in delhi... our neighbours were really nice but at times prone to violence.... once he was hitting his wife.. and just wouldnt stop.. finally my mom ran in to their house.. to their bedroom... and it stopped because she was there!!!! She didnt have to say or do anything at all!!!
This campaign captures it so well!!! Its really brilliant!!! And i do truly believe that a simple act of ringing the bell can save many women from the torture that they have to undergo!!! And this ad shows men intervening to prevent violence!! I loved the communication!! If only we all could be a little alert.. a little attuned to these things that happen around us!!!
This campaign has been developed by O&M for an NGO called breakthrough.. they even have a site.. bellbajao.org !!!!