Look at the recent ones - right now the one that i really like watching.. is the new tata sky plus ad.. aamir khan and gul panag one.. everytime it plays, i like to watch it..its so real.. and their interaction as a couple is great too!!! a yuppie couple.. i think many of us can identify with it!!! Well, my husband doesnt "do" things for me so that he can watch something.. but what i can relate to is that we wtch very different programs!!! This ad is very different from their previous ads (didnt like those too much)... The airtel ad is ok (usually airtel ads have this emotional appeal .. but the new one doesnt).. And i absolutely abhor the Big Tv ad!!!
Another ad that i like is .. dont remeber the brand.. is it motorola?? The father son bit... the son say "will see u in 15, ciao".. and goes to take a shower, the father seeing this jumps around with the mobile trying to be as cool!! Which one was it???? I think it was motorola only!!!
Oh also the new SRK-Saif- Kareena commercial.. is also not that great!! Its ok types!!!
Then the Horlicks women ad... i absolutely loved it.. the one with Konkona Sen.. and its so true.. not so much for me though.. but i see these women all around me.. my sis , mom, colleagues at work.. hits a chord definitely.. cuts across and goes straight to the working mom and talks to her!! It was positively brilliant... but it was not on air for long.. dont know why..
The new nokia ad is also good.. the one with priyanka chopra!!!
Suddenly viewing ads has also increased in prominence... possibly because now many of the commercials are also increasingly becoming a story telling activity.. (like the ponds one with priyanka chopra which also i didnt like!!)
More on this when i get back from lunch... bye bye :)